Digital transformation means implementation of new, digital technologies in your daily business operation. It has to be integrated part of business strategy.
Some people think it is just enough to have web site and facebook page and that’s it! But, in today’s reality it is much more. Today’s customer interaction is done through many different sales and communication channels. “Customer centric approach” is a key of company success.
There is no universal approach how digital transformation should looks like. Every company is unique and requires unique approach, from analysis of current situation, definition of threats and business opportunities up to making clear strategy what digital transformation is..